Canon EOS 550D SLR (EF S 18-55mm IS Lens)
The Canon EOS 550D brings professional EOS features into an easy to use, lightweight digital SLR that's a joy to use. Featuring a class-leading 18.0 Megapixel CMOS Image Sensor and increased light sensitivity for low light photography, the EOS 550D also has an advanced HD Movie mode for gorgeous Full HD movies. Able to capture up to 3.7 frames per second, it's ready to go the minute it's picked up. Advanced Live View, a new wide-area screen, plus features like Canon's brilliant Auto Lighting Optimizer and Highlight Tone features ensure brilliant photos and movies, easily. With some of the most advanced features of any digital SLR, it's simply the best Canon has ever created.
18.0 Megapixel CMOS (APS-C) sensor and DIGIC 4 Image Processor for high image quality and speed.
ISO 100-6400 (expandable to 12800) for shooting from bright to dim light.
Improved EOS Movie mode with manual exposure expanded recording, new Movie Crop recording in 640 x 480 and external microphone IN terminal for access to improved sound quality.
Enhanced iFCL 63-zone, Dual-layer metering system; and 9-point AF system utilizing a high-precision, f/2.8 cross-type centre point.
Wide 3.0-inch (3:2 aspect ratios) Clear View LCD monitor (1.04 million dots) for improved viewing.
New Quick Control Screen button for easy access to frequently used settings.
Improved layout with dedicated Live View/Movie shooting button.
New compatibility with SDXC memory cards, plus new menu status indicator for Eye-Fi* support.3.7 fps continuous shooting up to approximately 34 JPEGs or approximately 6 RAW.
Compatible with the full line of Canon EF and EF-S lenses.
High Resolution Still capture
The EOS 550D has an 18.0 Megapixel CMOS (complementary metal oxide semiconductor) sensor that captures images with exceptional clarity and tonal range and offers more than enough resolution for big enlargements or crops. This first-class sensor features many of the same new technologies as used by professional Canon cameras to maximize each pixel's light-gathering efficiency. Its APS-C size sensor creates an effective 1.6x field of view (compared to 35mm format).
DIGIC 4 Image Processor
The Canon DIGIC 4 Image Processor dramatically speeds up the entire EOS 550D's camera operations for intuitive operation and offers improvements in both fine detail and natural color reproduction. It works in concert with the EOS 550D's CMOS Image Sensor to achieve phenomenal levels of performance in nearly any situation.
Brilliant results, be it Day or Night
The EOS 550D features an expanded ISO range that makes shooting possible in situations previously unthinkable without flash. With an ISO rating up to 6400 (expandable to ISO 12800), along with the DIGIC 4 Image Processor's improved noise-reduction technology, creative possibilities abound. Combine the EOS 550Dwith one of Canon's EF or EF-S lenses with Optical Image Stabilizer and the shooting possibilities for both movies and stills expand even further.
Designed for the evolving, tech-savvy user, the EOS 550D features HD Video capture technologies – manual exposure control for more creative control, for example – borrowed directly from professional Canon SLRs to capture stellar video with all the benefits of shooting with an SLR. By shooting video with the EOS 550D, photographers as well as filmmakers can take advantage of the creative features native to SLR cameras. Along with its manual controls, the EOS 550D allows for full use of Canon EF and EF-S lenses, including Macro and Fisheye, providing a plethora of shooting options once reserved only for still photography. The resulting HD video is a standout in its beautiful depth-of-field characteristics and remarkable capture capability under poor lighting conditions. In a first for EOS cameras, a Movie Crop function is included: An SD-quality movie (640 x 480) can be cropped to the equivalent of about 7x magnification of regular shooting.
Video can be captured at a number of resolutions and frame rates for numerous applications. It can capture 1920 x 1080 Full HD video at frame rates of 24 (23.976), 25 or 30 (29.97) frames per second, for up to 4GB per clip. Movies are saved as MOV files and can be viewed in Full HD through the EOS 550D's HDMI output. Other recording sizes include HD at 1280 x 720 (50/60 (59.94) fps) or SD/VGA at 640 x 480 (50/60 (59.94) fps). The EOS 550D has a built-in microphone for simple mono recording and stereo sound can be recorded through a self-powered external microphone.
Intelligent Scene Analysis
By measuring not only the amount of light, but also taking into account colour and luminosity, this new system delivers a very high level of accuracy for better results every time. Since the metering sensor has a colour measurement function, exposure errors and focus errors caused by different light sources are minimized; the EOS 550D gives stable exposure from shot to shot in situations where light changes, such as sports on a cloudy day, or indoor holiday scenes.Additionally, the EOS 550D has a high-precision, 9-point AF system utilizing a high-precision, f/2.8 cross-type centre point. The 9-point AF system uses both normal and high-precision focus depending on the aperture and available light. The 9 focus points can be chosen automatically or manually selected.
Bigger and Better
The EOS 550D has a high-resolution 3.0-inch Clear View LCD monitor. It also has the same aspect ratio (3:2) as the camera's sensor, making for clear and easy Live View composition. An anti-reflective and water-repellent coating provides a clearer and more smudge-resistant surface and screen brightness can be adjusted in 7 steps in accordance with ambient light.
Customize your Shot...
The EOS 550D's refined button layout includes a dedicated button that directs the camera immediately to the Quick Control screen, where it's simple to navigate among any number of settings, including ISO, Exposure and Flash Exposure compensation, drive mode, white balance, image quality and much, much more.
Go from Still to Moving Images with the Press of a Button.
Without the need to navigate through a bunch of menus, the EOS 550D transitions effortlessly between still and movie mode. By pressing the Live View/Movie button, a situation that had required menu access with other cameras, still images can change to a movie shoot and vice versa. It’s literally as simple as the press of a button.
The EOS 550D is compatible with both SDXC memory cards for greater storage capacity and with Eye-Fi SD cards, which are outfitted with a Wi-Fi transmitter (IEEE 802.11b/g) and internal antenna for wireless, high-speed transfer of images. With an Eye-Fi card installed, the EOS 550D can display the Eye-Fi's connection status and error notes with ease, for fully functional wireless uploading of images directly from the camera.
Never Miss a Thing
The EOS 550D can shoot up to 3.7 frames per second (fps) for up to approximately 6 consecutive RAW files or approximately 34 full-resolution JPEGs. Shooting at speeds of up to 1/4000 sec., the EOS 550D can capture even rapidly-unfolding scenes with ease.
Canon EOS 550D SLR (EF S 18-55mm IS Lens)
The Canon EOS 550D brings professional EOS features into an easy to use, lightweight digital SLR that's a joy to use. Featuring a class-leading 18.0 Megapixel CMOS Image Sensor and increased light sensitivity for low light photography, the EOS 550D also has an advanced HD Movie mode for gorgeous Full HD movies. Able to capture up to 3.7 frames per second, it's ready to go the minute it's picked up. Advanced Live View, a new wide-area screen, plus features like Canon's brilliant Auto Lighting Optimizer and Highlight Tone features ensure brilliant photos and movies, easily. With some of the most advanced features of any digital SLR, it's simply the best Canon has ever created