GENERATE MORE PROFITS
Do you sell a physical good or a service (Car Dealer in Lagos, Caterer in Ibadan, Photographer in Onitsha, Financial Consultant in Kano)? Do you know you can take your business to the next level with a web presence as a Lawyer, Accountant, School Owner, Restaurant Owner, Estate Agent? Yes, you can! You can make a big difference in your business by building a website, mobile app, cloud school app (read paragraph 5 for details) and/or mobile CRM around it.
Having a web presence (website or blog) can snowball your customer base and your revenue generation regardless of whether you have been managing your business for donkey's years or you are just starting off. What a website (eye-catching and top notch content site) and an engaging mobile app will give your business cannot be compared with ads in the local newspapers, yellow pages, bill boards etc. A website can increase the local market share of your products or services, enhance your revenue, leverage your marketing campaigns; and it is cost effective. A page advert in the local newspaper will not reveal all the things your prospects need to know about your business, and invariably will not build trust and credibility in them. With newsletters, blog posts and comments, mobile app, cloud CRM and other results-oriented lead generation tools, you can turn your prospects into loyal customers in no distant time. Of course, the higher the number of people you are able to attract to your website, the greater your chances of boosting your patronage. While a website has the potential to attract people to your products, an engaging mobile app can turn a quite number of them into paying customers. Besides, you can reduce your workload and bolster up your productivity with a mobile app. As the saying goes TIME IS MONEY. So, the more time you are able to save, the greater your chances of increasing your customer base and revenue. Spending hundreds of thousands of naira on ads in the dailies when you could have spent a fraction of it on a top-notch mobile website and mobile app is an indication you are not making the most out of your spending.
By the way, do you know the worth of a customer to your business? Yes, a long-term customer! If you can imagine the number of people a new found customer can bring to your business through the word of mouth marketing, then you can figure out what you stand to lose if you don't have a website, mobile app and/or cloud CRM to boost your customer base. Supposing a life-long customer is worth #300,000 (depending on the nature of your business), then you can figure out what you have lost over the years. If you really want to maximize your profits, you have to build your business around a website, mobile app, and a cloud CRM (the new way of marketing). Competition is changing the way businesses attract customers, but the businesses with effective marketing tools will gain a competitive advantage over their rivals. The fact that your prospects and your customers have many products (that serve the same purpose) to choose from should make you device better ways to get their attention as the "business as usual" ways of attracting customers won't help you stay on top of the game. That means you have to come up with winning marketing techniques that your competitors know nothing about or get better at doing what they do. Unfortunately, many businesses leave their customers off the hook so easily, even though they are not easy to come by. Perhaps, they don't know it costs far more to gain a new customer than to keep an existing one. Really, using a good cloud CRM can help you make the most out of your existing customers. While your competitors are interested in generating a one-off sale, you need to turn your customers into brand ambassadors by getting in touch with them on a regular basis. As you deepen your relationship with your customers, you get to make a great impact in terms of repeat sales; and also attract more prospects to your business as they (customers) become your mouthpiece.
The increasing number of people accessing the internet with smartphones and tablets has made many companies to adopt mobile marketing so as to enhance their brand awareness and customer engagement. Ignoring this is an indication you don't know what it takes to reinforce your brand, enhance your engagement with customers, and increase your profits. No matter the nature of your business (healthcare, manufacturing etc.), you can make the most out of your business with a mobile app. If Facebook, Skype, Google and Diamond Bank (increased its customer base by six million in two years according to Business Day, page 16, Wednesday February 22nd 2017), could see the BIG PICTURE and build a mobile app around their businesses to enhance engagement and patronage, you have no reason not to have one. In order not to blend in with your competitors, you have to put your best foot forward by investing in a mobile app, and thus get your message across to your prospects and customers in an appealing way. Mobile app can help you connect to your on-the-go customers to promote your special offers. So, a mobile app is not optional if you really want to stay connected with your customers anywhere you go. A mobile app can boost your conversion rate with instant messaging to your prospects from your smartphone. You can even share ideas and documents relating to an on-going project with employees that are far away from you. What a great way to cut your operating costs and boost your profits!
Sure, schools are not left out of mobile marketing. They can increase their student population and income generation through mobile website and school app. For instance, Gibbon Edu, a cloud school app, can foster learning, enhance your engagement with the parents and guardians and bolster up your teachers' teaching prowess. Parents and guardians can view attendance data of their children for close monitoring of absenteeism and also know whether their children have done their homework or not via their smartphone. Teachers can plan their lesson and share them with students through multimedia, thereby making teaching more interactive and attractive. In addition to helping students to share reading record with their teachers as they browse the library, it can track payments and generate list of debtors, among other things.
To reinforce your brand and thus increase your visibility, you have to put your business in front of your prospects and customers via a mobile presence. So, it's time to join the mobile marketing bandwagon. It's time to turn your best customers into brand ambassadors. Don't know how a cloud school app, mobile CRM, Mobile App and/or Website can take your business to the next level? Give me a call so we can set the ball rolling.
Robest Integrated Company, Suite 48, Divine Grace Shopping Complex, Egbe/Isolo Road,
Beside Chicken Republic, Near Jakande Gate, Oke-Afa, Isolo, Lagos, Nigeria
Services Rendering at Client Location: No